CJ is where real conversations happen, especially about money, life’s challenges, and the faith that carries us through. This community isn’t afraid to talk about the struggles we all face, while finding strength in God and in each other. More than just a brand, CJ is a space for connection, honesty, and hope. A place where faith meets real life.
Rebranding Problem and solution
The original logo for CJ’s brand was visually complicated and lacked instant recognition. It didn’t translate well across platforms or capture attention in the quick-glance world of modern media. It needed to be simplified, memorable, and versatile, something that could live as strongly on a social profile picture as it could on event banners or merchandise.
We went back to the essence of the brand: CJ. By focusing on a bold, streamlined lettermark, we created a logo that is clean, recognizable, and full of energy. The closeness of the letters “C” and “J” emphasizes unity and community, while the dynamic typography conveys movement and anticipation.
About the CJ Moneyway Podcast Show
To extend its impact, we also developed a personal brand version of the CJ logo, a simplified adaptation that works as his individual mark. This variation allows him to present himself as a personality while staying tied to the broader brand identity.
The result: a modern, flexible logo system that is both instantly recognizable and deeply connected to the brand’s values of energy, belonging, and shared experience.
