A fast-casual organic food restaurant offering a diverse menu of healthy and nutritious options, specializing in raw juices and organic food bowls. The focus is on providing true healthy organic food with no cross-contamination between meats and vegetarian options.

Identity Problem and Solution

The challenge was to create a brand identity that stood out in the competitive engineering sector while capturing the company’s essence of technical mastery and reliability. Many engineering firms lean toward overly generic or outdated visuals, leaving them without a distinct voice. Our solution was to craft a bold, geometric identity system that honors the seven founders while emphasizing technical precision. The visual mark that integrates the repetition of “7” into a hexagonal form with a central ratchet, this new identity positions Octa 7 as both modern and deeply connected to mechanical problem-solving.

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