About Paymanent

Paymanent is a new fintech brand born in Africa with a vision to go beyond borders. It’s designed to make payments simple, seamless, and accessible for everyone, from individuals to businesses. The brand stands for speed, reliability, and ease of use, empowering users to send, receive, and manage money effortlessly.

Design Problem and Solution

We introduced a vivid red as the primary brand color, bold, energetic, and unmissable. The wordmark features a stylized “A” with a swoosh forming the crossbar, evoking speed and motion while reinforcing the brand’s promise of fast payments. The bold typeface projects strength and trust, while its italic styling adds a sense of forward momentum and modernity. In addition to these, we also created a pattern with the stylized letter "A", this is a forward-thinking approach as this background would be suitable for applications like social media and print media. Together, these elements create a fresh fintech identity that is both dynamic and reliable, resonating strongly with its target audience.